The Purpose of Your Technology Business
March 12th, 2008One of my favorite quotes comes from Peter Drucker:
“The purpose of a business is to get and keep a customer”
If there is one sin we in tech businesses are guilty of, it’s thinking more about how we DO our business, instead of focusing on how we MARKET our business.
I bet you can think of a competitor who is doing better than you - but is not as talented, educated and even customer focused as you are.
Take a look at that competitor’s marketing. Is it:
- Focused on solving the clients problem?
- Information focused, explaining why they are the answere to the clients problem?
- Full of personality?
Does that give you a clue as to why they are connecting with prospects and getting and keeping more clients than you?
If you are ready to make that leap to marketer, but need a little help in getting there, we can help.
Check out the Services page, and let us audit where your marketing is today so you can create the roadmap to where you want to go.
To your continuing success,
Joe